Facebook advertising is yet another excellent ad medium available for businesses and the IM entrepreneur, and its popularity is still growing. There’s no way that it’s too late for you to get a chunk of the advertising/traffic pie. You’ll be able to direct your ads to practically any market within their database of half a billion users.
The rest of this article gives treatment to three powerful Facebook advertising aspects that you should be aware of.
We want to address the importance of determining which ads are doing something good for you and which ones are duds. If you’re familiar with PPC, then you know all about split testing ads. There is much to be said for split testing, but basically you really should split test all ads just on principle. Obviously you want to make as much money as possible, and the only way to do that is by split testing. No matter what you’re talking about, you will always be able to find dissatisfied advertisers who gave it a shot and failed. The problem is almost never the ad platform, but rather other factors including whether testing is done, or not. Always perform some kind of testing with your ads no matter where you have them. It is important that you just understand this, now grab a set of designer reading glasses to help truly really focus. Facebook wouldn’t be able to attract the advertisers they do if it were not possible to target your market audience. It is more than possible to get great campaign metrics happening if your ads are well written and can entice people to click on them. You can see good conversions if you have a good product, and you are able to speak to the emotions of your market. People respond to ads in an emotional and visceral way, and that is what you need to address. Everything tends to snowball either in a good way or not so good way, and it all depends on the quality of your ad copy.
Of course there are always the mighty keywords and working to improve the results of your ad campaigns. You’ll be casting your net far too wide if you only base your campaigns on demographic criteria. Of course it does depend on your product/service offering because it’s possible that you can hardly go too wide with that kind of targeting. But most people deal with niche markets, and that necessitates using keyword phrases, and if you don’t then you’ll pay more than you need to for your clicks. Google treats matters of relevance, with their pay per click ads, with their famous or infamous quality score rating. While there’s no Google style quality score at Facebook, relevance still matters very much with them. However, your own results will bear out how important it is to be relevant with your Facebook ads.
Obviously, you probably already knew that Facebook is a great place to market and advertise. We do highly suggest that you know your market very well before you start spending money on advertising. Test every single ad you ever run because that’s the way to improve your ad conversions.
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