There seems to be a common cycle for many startups. First, you capture users. Then, you capture brands/celebrities. Then you capture revenues. Most startups never make it past step one, let alone steps two and three. The mobile photo sharing service Instagram rocketed past step one in about a week. And then kept going. Now it’s time to explore step two. Which is exactly what they’re doing with their first major brand partnership: National Geographic.
The partnership seems like an obvious one since Instagram is all about great-looking pictures, and National Geographic is known for great-looking pictures. “National Geographic makes a ton of sense as an initial partner – they’re a fantastic company with such a rich visual history. Given that they’re so visually oriented, it’s a no-brainer that we’re going to be trying some interesting stuff out with them over the next few months,” Instagram co-founder Kevin Systrom tells us.
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