What ever your most desired response is with your copy, it has to find a way to make people do something positive. When you talk about benefit bullet points, what you are looking at is a versatile copywriting device. Looking at blog posts, bullets are great to use as they increase white space and offer an area of text that can be quickly read. You need to get your content read, and that is the goal of your bullets, too. The following article talks about three effective tips to help you write better bullet points.
If you want helpful bullet points, then ensure they are not the same in the wording. There is uniformity when you make the first word the same, but there is danger it could misfire. Part of the reason to avoid that is if something is repeated too much people tend to gloss over it. Anytime copy is repetitious, then that means the amount of attention paid to it decreases. All you really need to do is focus on making each bullet count.
Only bullet those points that you think are necessary to be highlighted, but creating a bullet point for every other point that you come across in your copy will defeat the purpose. Remember that each bullet point must only represent one benefit and always only one. Once you do that, then you can begin looking for the best place to put them. As you look for where you can put your bullets, just realize you can always write a new paragraph. One of the nice things about using these copy devices is they allow you to be a bit creative.
Avoid the use of numbers with lists, and there are lots of sound reasons behind it. Once people start seeing the numbers, they can get the wrong idea about things. If you have seen sales copy, then you know what we are talking about with this point. Generally speaking this shouldn’t be a problem, but people assume stuff easily, and it’s your job to make your copy convincing and more appealing. So that is just one thing when it comes to properly formatting your bullets.
It takes some time to get the hang of writing copy that is able to convert. Naturally, you have to allow yourself time to digest everything, and do not forget to study more about this. The only path to being able to write excellent bullets is by having a thorough grasp of the fundamentals. The one thing about this is it takes time to really become grounded in it, and that is too much to task for some people. Take action if you want to learn how to write bullets as well as copy, in general.